Music Australia Research
9 September
Music Australia are investing in two key pieces of research this year and inviting ALMBC members to an industry briefing session to learn more about the first of these important studies and how you can make sure your business/company is included.
An Economic Analysis of the Australian Music Industry
The purpose of the project is to establish a methodology to understand and track the economic contribution of the Australian music industry.
The project objectives include:
- Defining the core economic activities of the Australian music industry;
- Identifying relevant data sources against the core activities to establish the Australian Music Industry’s:
- Economic contribution;
- Direct employment contribution; and
- Value of exports.
- Ensuring a repeatable methodology that can be undertaken annually to support longitudinal analysis.
Music Australia Director Millie Millgate says, “For years as an industry, we’ve recognised the need for such substantive research to be undertaken, and I’m really pleased to share that we are finally on our way, to determining these important metrics.
I also acknowledge that this work and the subsequent results are reliant on participation from all sectors of the industry, and we are openly requesting your support, to make this the most comprehensive analysis possible.
Knowing the economic value and being able to articulate our collective worth for the very first time, will categorically improve our ability to advocate for the music industry, in ways we haven’t been able to do to date.”
Music Australia are hosting three virtual sessions, on Monday 9 September where you’ll hear directly from the appointed research team about the project, and particularly the importance of the planned primary survey.
- Artist Managers: 10am – 10.45am
- Labels and Publishers: 11am – 11.45am
- Promoters, Agents, Venues and Festivals: 12pm – 12.45pm
Please RSVP to Saskia Clapton Saskia.Clapton@creative.gov.au, advising which of the sessions you would like to attend, and Music Australia will send you the meeting link and supporting documents.